Terms & Conditions

1. Who we are

This website is operated by Alto Lifecycle ("Alto Lifecycle", "we", "us" or "our"), a lifecycle and retention marketing consultancy.

You can contact us at info@altolifecycle.com.

2. Acceptance of these terms

By accessing or using this website you agree to be bound by these Terms & Conditions and by our Privacy Policy. If you do not agree, please do not use the site.

We may update these terms from time to time. The version published on this page at the time you use the site is the version that applies.

3. Use of the website

You may use this website for lawful purposes only. You agree not to:

• use the site in any way that breaches applicable law or regulation;
• attempt to gain unauthorised access to the site, the server on which it is stored, or any connected server, computer or database;
• introduce any malware, or any other material that is malicious or technologically harmful;
• reproduce, duplicate, copy or re-sell any part of the site except as permitted by these terms.

4. Intellectual property

All content on this website, including text, graphics, logos, illustrations, downloadable documents and their selection and arrangement, is owned by or licensed to Alto Lifecycle and is protected by intellectual property laws.

Downloadable resources such as case studies and guides are provided for your own information and internal business use. You may not republish or distribute them without our written permission.

5. Downloadable resources and enquiries

Where you provide your details to download a resource or make an enquiry, you confirm that the information you give is accurate and that you are entitled to provide any business contact details you submit.

We handle the details you provide in line with our Privacy Policy.

6. Illustrative material

Some material on this site, including certain case studies, is illustrative. It is prepared to demonstrate our approach and does not describe a real client, engagement, metric or result unless expressly stated. Nothing on this site is a guarantee of any particular outcome.

7. No professional advice

The content of this website is provided for general information. It does not constitute professional advice and you should not rely on it as such. Any engagement between you and Alto Lifecycle will be governed by a separate written agreement.

8. Third-party links

This website may contain links to third-party websites. Those links are provided for convenience only and we have no control over, and accept no responsibility for, the content of those sites.

9. Limitation of liability

To the fullest extent permitted by law, Alto Lifecycle excludes all conditions, warranties and representations that would otherwise be implied into your use of this website.

We will not be liable for any loss or damage arising from your use of, or inability to use, this website, or from reliance on any content on it. Nothing in these terms limits or excludes our liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be limited or excluded by law.

10. Governing law

These Terms & Conditions are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

11. Contact

Questions about these terms can be sent to info@altolifecycle.com.