Privacy Policy

1. Who we are

Alto Lifecycle ("we", "us" or "our") is the data controller for personal data collected through this website.

If you have any questions about this policy or how we handle your data, contact us at info@altolifecycle.com.

2. The data we collect

We collect the following personal data:

• Contact details you give us: name, work email address, company name and, if you choose to provide it, phone number, submitted through our contact form or a resource download form.
• Enquiry content: any message or context you include with an enquiry.
• Technical and usage data: IP address, browser type, referring page and interactions with the site, collected through server logs and analytics.

3. How we use your data

We use your personal data to:

• respond to your enquiry and provide the resource or information you requested;
• send you related resources and occasional updates where you have asked for them or where we have a legitimate interest in doing so, and you can opt out at any time;
• operate, secure and improve the website;
• comply with our legal obligations.

Our lawful bases for processing are consent, the performance of steps taken at your request before entering a contract, our legitimate interests in operating and marketing our business proportionately, and compliance with legal obligations.

4. Marketing

If you download a resource or make an enquiry, we may contact you about related services and content. Every marketing message includes an unsubscribe link, and you can also opt out at any time by emailing info@altolifecycle.com.

5. Sharing your data

We do not sell your personal data. We share it only with:

• service providers who process data on our behalf, such as our email service provider, CRM, hosting and analytics providers, under contract and only on our instructions;
• professional advisers and authorities where we are required to do so by law.

Where any provider processes data outside the UK or EEA, we put appropriate safeguards in place, such as the UK International Data Transfer Agreement or Addendum.

6. Retention

We keep enquiry and marketing data for as long as needed to deal with your request and for our ongoing relationship, and then for a reasonable period afterwards in line with our retention schedule. Server logs are kept for a short period for security and troubleshooting.

7. Cookies and analytics

The site uses a small number of cookies and similar technologies that are necessary for it to function, and, where you agree, analytics that help us understand how the site is used. You can control cookies through your browser settings.

8. Your rights

Under UK data protection law you have the right to access your personal data, to have it corrected or erased, to restrict or object to its processing, and to data portability, in each case subject to legal limits.

To exercise any of these rights, email info@altolifecycle.com. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

9. Changes to this policy

We may update this policy from time to time. The version published on this page applies from the "last updated" date shown above.

10. Contact

Privacy questions and requests can be sent to info@altolifecycle.com.